Internet Marketing - 5 Day Workshop
Our 5 Day Internet Marketing Workshops will give you hands-on training designed to kick-start your organisation's Internet Marketing - in the right direction. The focus is very much on the 'doing', and the 'why' rather than abstract theories that you could get from books on the subject. By the end of the 5 days you will have set up your organisation's Internet Marketing Campaigns from scratch, or modified your existing campaigns in line with what you have learnt.
A maximum of twelve people attend each workshop, guaranteeing that each one gets plenty of time focused on their organisation's unique marketing needs.
Please note that we will not accept bookings from businesses that are competitors on the same Internet Marketing Workshop, in order to prevent delegates feeling unable to discuss their organisation in front of other delegates.
Topics covered over the 5 days include:
- Devising a Marketing Plan
- Initial Market Research
- Sales Funnel design
- Setting up website hosting
- Selection and purchase of suitable domain names
- Paid Vs Unpaid traffic generation tactics
- Initial and Ongoing Keyword Research, including the use of Negative Keywords
- Setting up Google, MSN and Facebook Accounts
- Setting up Campaigns
- Ad Copywriting
- Creating Ads, either text or banner formats
- On-page Search Engine Optimisation (SEO)
- Coordinating off-page SEO activities
- Use of Social Media such as Facebook and Twitter
- Conversion Tracking
- Setting up Google Analytics
- Ongoing Testing and Optimisation
You will need to bring a reliable, wireless-equipped laptop computer, with a spreadsheet program and text editing software of your choice.
You don't need to be a web design expert, but you should have a basic understanding of how a web page is coded in HTML, as many aspects of the workshop are devoted to making your web pages as search-engine friendly as possible.
5-Day Workshop Details
Price: £1,495 + VAT, including buffet lunches. Payment is due in full at the time of booking your place(s).
|Times:||Monday||10:00 to 17:00|
|Tuesday||09:00 to 17:00|
|Wednesday||09:00 to 17:00|
|Thursday||09:00 to 17:00|
|Friday||09:00 to 16:00|
Please let us know about any special dietary requirements.
A good range of accomodation is available near each training venue if required - we will send you details with your booking confirmation.
Cancellations 4 weeks or more prior to the date of the Workshop: Full refund of all fees paid.
Cancellations over 2 weeks but less than 4 weeks prior to the date of the Workshop: 50% refund.
Cancellations less than 2 weeks prior to the date of the Workshop: 25% refund.
You may substitute another person to attend in your place at any time, at a charge of £10 + VAT
to cover administration.
Booking a Place
We normally run workshops every 2 months on the 3rd week of the month. Email us for details of venue and to reserve your place.